Washington DC, the nation’s capital, has a very competitive property management market. The city has different requirements when comes to property management as opposed to other cities. You will have to house sensitive residents whose security will be critical. There are a few things you may need to do to grow your Washington DC property management firm.
Increase Your Online Presence
Your company may have a significant presence on social media platforms and have a website that is pretty decent. However, if you want your company’s business to increase, you will have to take it a step further especially with marketing techniques. You should utilize Search Engine Optimization (SEO) techniques to ensure your websites gets more traffic than it otherwise would. You will have to be very aware of developments in online marketing and be quick to adopt those you deem beneficial to you. You will have to use various strategies to increase your conversion rates too i.e. converting a visitor to your site to a customer.
Growing your company is not an easy task, and you will need all the help you can get. You need to make more industry connections to increase the chances of your business growing. Do not be afraid to go to the gathering of property managers who manage bigger properties from them. Learn from them and apply their knowledge. Establish an ongoing relationship with those you can. The same goes for real estate investor meetings and rental property owners conferences. Be bold and prepared when attending these meetings, your next big client may be in one of them and the will want to see you at your best.
Revise Your Fee Structure
Your fee structure may be the reason why you are not getting more clients. Scrutinize it and see what you will be able to alter. Ensure your fee structure is based as much on your management performance as possible. Investors will require a Washington DC property management company that will maximize their returns. The returns are a measurement of how well you are managing their property. You do not want a fee structure where you make money regardless of the owner’s performance. Seek to make the structure as simple and as apparent as possible.
Establish a Better Relationship with Tenants
Your relationship with your tenants may be professional and mannerly but going an extra mile goes a long way in bettering the relationship between you and your tenants. That includes checking up on the state of their apartments or offices from time to time, leaving something extra after cleaning up and sacrificing your comfort to ensure they receive the best service possible. That will make customers be residents of the rental property for longer periods, and your reputation will spread inevitably attracting an investor. Treat the tenants just as you would like to be treated if you were a tenant yourself.
Improve Your Buildings’ Security
Having a Washington DC property management firm, you may end up housing a diplomat’s relative, a politician’s sibling or a vital foreign correspondent. All of the above people will require top-notch security at the location of their residence. It will be of much help if they do not have to bring security with them. Install CCTV camera, have good guards and other security measures in place to ensure that an individual of any standing would be comfortable staying in buildings your company manages.